Global Media and Information Literacy Week
Each year, during the last week of October, the world celebrates Global Media and Information Literacy (MIL) Week, proclaimed by UNESCO with the goal of promoting critical and responsible thinking among citizens regarding the information published in the media. In 2025, the theme of Global MIL Week is “Minds Over AI: Media and Information Literacy in Digital Spaces,” which, according to UNESCO’s website, focuses on the intersections between media and information literacy and artificial intelligence — exploring how AI is reshaping the information landscape and how information literacy is crucial to empower individuals to critically engage with AI-driven content.
The rapid integration of Artificial Intelligence (AI) into everyday media has transformed how we create, distribute, and consume information. From algorithm-driven news feeds and AI-generated texts to deepfake videos and synthetic audio, digital spaces are increasingly mediated by machine learning. While these technologies bring innovation and efficiency, they also raise complex questions about authenticity, bias, and trust.
At the intersection of MIL and AI lies a critical challenge: ensuring that human judgment remains central in the digital information ecosystem. “Minds Over AI” reminds us that while artificial intelligence can process data at unprecedented scales, it cannot replicate human discernment, ethics, or empathy. Media literacy teaches us to ask the right questions — Who created this content? Why was it generated? What might be missing or misrepresented? — questions that anchor human understanding in an increasingly automated world.
During Global MIL Week, educators, journalists, and policymakers around the world are engaging in dialogues, workshops, and campaigns exploring how AI can be used responsibly and transparently. The goal is not to reject technological advancement but to ensure that it supports human development and democratic values.
Editor of Daily 27.
Predoctoral researcher at the Department of Sociology in University of Barcelona.